Video – Interview with Stéphane Waser – An HEC Alumni, head of Maurice Lacroix

From his passion for watchmaking to his arrival at the head of this prestigious brand, discover the journey of Stéphane Waser (HEC'98), CEO of Maurice Lacroix since 2014. He’ll tell you all about Maurice Lacroix's positioning in today's market and what trends the brand is heading towards.

Learn more about Maurice Lacroix and its CEO. In this interview, Stéphane Waser answers, among others, the following questions:

- What are the biggest challenges for the Swiss watchmaking industry in 2023 (post-Covid and in times of economic recession)?
- Who is the target audience of Maurice Lacroix?
- How do you communicate the sector’s traditions to this audience? Which events do you sponsor?
- What message are you trying to convey through your strategic partnerships?
- What are the key moments/dates for the brand during a calendar year?
- Is there a special time for you to launch your products?
- Next year will be your 10th year at the helm of this watch brand. If you had one piece of advice to give to HEC alumni, what would it be?

Interview: Delphine Andreae