Polarization, Identity, and Sustainability: An Evolving Puzzle?

Why do some sustainable practices—like reducing meat consumption or adopting eco-friendly transportation—struggle to become mainstream? What if the answer goes far beyond simple ecological choices?

In this podcast, Charles Efferson, professor and researcher in organizational behavior, explores how our social identities influence our environmental actions. He examines the mechanisms of polarization surrounding sustainability and questions the role technology could play in enabling more inclusive change.

This episode is the first part of the Reimagine Sustainability podcast series—a three-part exploration where HEC experts unpack the cultural, psychological, and social barriers to adopting sustainable behaviors.

Listen to all our podcasts on our Podcastics channel: https://www.podcastics.com/podcast/hec-lausanne-unil/